Best ERP for CPG: Why Cin7 Might Be Your Secret Weapon
- Chad Gerig
- 7 days ago
- 3 min read
You know that moment when the spreadsheet tabs multiply like gremlins after midnight? That creeping suspicion your ops are duct-taped together and one surge in orders might blow it all up? Yeah, that’s usually when a brand starts Googling ERP systems.
ERP—or Enterprise Resource Planning—sounds heavy. And sometimes it is. But for early-stage CPG brands, the right ERP isn’t about bells and whistles. It’s about keeping your team sane, your orders accurate, and your inventory (mostly) where it should be.
So which ERP fits best when you’re still scrappy but scaling fast? Let’s talk shop.
What CPG Brands Actually Need in an ERP
Look, you’re not running a Fortune 500 warehouse empire. You’re trying to get your product on shelves, into carts, and out the door without imploding. What you need is:
Inventory visibility you don’t need a PhD to interpret
Integrations that just work (Shopify, Amazon, QuickBooks, your 3PL... all of it)
A clean, intuitive interface that the whole team can learn without a 40-hour training course
Because here’s the kicker: your team has to use it too. Not just ops. Sales, finance, customer support—everyone. And if they hate it? It breaks.
That’s why ease-of-use isn’t a luxury. It’s a non-negotiable. And it’s why we lean into Cin7.
The Shortlist: ERP Options Worth Knowing About
Let’s break down the major players that early-stage CPGs consider. Pros, cons, and when they make sense.
🔵 Cin7 – The Crowd Favorite That Actually Delivers
Pros:
Seamless multichannel inventory management
Syncs easily with Shopify, Amazon, WooCommerce, SPS, QuickBooks, and more
Interfaces your ops and sales teams won’t complain about
Onboarding that doesn’t drag on for quarters
Cons:
Reporting tools could be more robust
If you grow into a $100M+ powerhouse, you might start bumping into limitations
Best for:Â Seed to Series B brands doing <$50M in revenue. Especially great for product-based companies moving through multiple sales channels.
Secret sauce:Â Everyone on your team can use it without cursing. Which means it actually gets used. Which means it actually works.
📇 NetSuite – The Juggernaut That Needs a Tour Guide
Pros:
Full-scale ERP capabilities: finance, CRM, supply chain, the whole kitchen sink
Built to scale with you into the big leagues
Cons:
Setup is (seriously) complex, slow, and expensive
You’ll need a consultant or in-house tech lead to get the most out of it
Feels like overkill until you’re at $50M+
Best for: Companies with real ops infrastructure or the capital to build one. If you’re moving fast and have big ambitions, but also the budget to match.
Bottom line: It’s powerful, but not friendly. You’ll be onboarding for months, and your team might never fully warm to it.
📉 Odoo – The Modular Underdog
Pros:
Modular setup: pick what you need, skip what you don’t
Open-source version = budget-friendly
Cons:
Requires some technical chops to customize
UX is fine, but not fabulous
Best for:Â Founders with dev skills (or devs on payroll) who want a bespoke system.
TL;DR: If you’re very particular and have the tech team to back it up, it might be your playground.
📂 Acumatica – The Quiet Operator
Pros:
Good blend of finance and inventory features
Cloud-based with flexible pricing models
Cons:
Implementation isn’t simple
Smaller support ecosystem
Best for: Financially-minded brands selling B2B or across channels. Works well if you’ve got steady revenue and a clear ops plan.
So, When Should You Actually Get an ERP?
If you’re asking, the answer is probably: soon.
Some signs:
Inventory is a black box
You’re fulfilling orders manually or across disconnected systems
You’ve got multiple warehouses or sales channels, and it’s a mess
COGS are calculated across multiple sheets having you questioning its accuracy
A good ERP doesn’t just plug holes—it lays the foundation for scalable systems. And the earlier you implement, the easier it is to grow without constantly duct-taping.
Why We Lean Into Cin7
Because it works.
Seriously—if you’re running an emerging CPG brand and want to:
Avoid the ERP horror stories
Actually get your team onboarded in weeks, not quarters
Run ops without spreadsheets and prayer
Then Cin7 is your best bet.
It doesn’t pretend to be everything. It just helps product-based brands stay sane, organized, and ready to scale. And in a space where the team is small and everyone’s doing double-duty? That kind of usability is everything.
Final Word: Don’t Get Fancy. Get Functional.
Your ERP should meet you where you are—and grow with you. Don’t choose software for your fantasy future. Choose one your team can actually master now.
Cin7? It just might be that system.